EASY CREAM FORMULA: Non-drip formula promotes easy application of your permanent blonde hair dye, delivering perfectly even, 100% grey coverage and beautiful colour to your hair. PROTECT, REBUILD & RESTORE: This dark blonde hair dye is a retail colourant first, protecting against damage and breakage while it colours. AMINOFIX TECHNOLOGY: Unique bond reconstructor treatment uses synthetic beeswax and corn proteins to effectively rebuild the hair’s natural structure. NOURISHES HAIR & SCALP: Nourishing, sulphate-free dark golden blonde hair dye rebuilds hair’s natural structure and replenishes moisture during treatment. INCLUDES CONDITIONER: PurePlex Conditioner locks in colour and leaves hair strong, supple and beautifully radiant.
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