LIFTS UP TO 3 SHADES: A retail colourant first, this ash blonde hair dye protects while it colours, lightening the hair by up to 5 levels. AMINOFIX TECHNOLOGY: Unique bond reconstructor uses synthetic beeswax and corn proteins to effectively rebuild the hair’s natural structure. NOURISHES HAIR & SCALP: Nourishing, sulphate-free blonde hair colour rebuilds hair’s natural structure and replenishes moisture during treatment. ANTI-BRASSINESS: Tailored pigments neutralise unwanted yellow tones in your permanent blonde hair colour for cool blonde shades. BOOSTS SHINE: Unique Shine Booster Complex technology adds shine and lustre to lighter hair.
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