L'Oreal Paris Superior Preference hair color is our true gold standard of color and shine, since 1973. Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrumAvailable in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red Includes our color-protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature
Liki 24Unique cool blondes Préférence Cool blondes with light-reflecting dyes for a bright and refined color. Ultra cool and bright blondes are enriched with ash and pearl tones and a mask against copper reflections. The formula with the consistency of a transparent gel gives the hair a blonde shade with cool reflections, increasing the intensity of the natural accents of the hair color. The nourishing mask enriched with violet dyes neutralizes yellow and copper reflections week after week. The effect lasts up to 6 weeks! Optimal coverage of gray hair.
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