Samsung QE77S90FAEXXU - 77-Inch S90F 4K OLED TV

The OLED display on this Samsung S90F 77" TV delivers cinematic clarity with self-lit pixels that manage shadows and highlights precisely. OLED HDR+ balances pure blacks with vivid colours for dramatic, lifelike picture. The NQ4 AI Gen3 Processor is the TV’s brain, boosting brightness, colour, resolution, and sound in real time using AI and 128 neural networks. AI Upscaling Pro enhances any content to near-4K quality, while the OLED HDR Pro mode adds detail in bright highlights and deep shadows. Dolby Atmos with Object Tracking Sound Lite provides immersive audio that follows on-screen action, and AI Motion Enhancer Pro helps keep fast-moving scenes smooth. The LaserSlim design features an almost bezel-free profile that looks stylish from any angle, and the five built-in speakers deliver a more realistic soundscape.

Designed for fast action and gaming, the TV supports ultra-smooth 4K 144 Hz motion for lag-free visuals. Object Tracking Sound follows on-screen movement for a dynamic, cinematic experience, while AI Motion Enhancer Pro reduces blur in rapid sequences. The overall design blends a minimalist silhouette with strong on-screen performance to suit modern living spaces.

Features

• 4K AI Upscaling Pro with NQ4 Gen3 Processor
• OLED HDR+ for pure blacks and vivid colours
• Dolby Atmos with Object Tracking Sound Lite
• LaserSlim design with ultra-narrow bezel
• 144 Hz Motion Xcelerator for smooth action