Sony Alpha 7 IV Full Frame Mirrorless Camera (33MP, Real time autofocus, 10 fps, 4K60p, Vari angle touch screen, Large capacity Z battery)

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BREATHTAKING IMAGE QUALITY: The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all; Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos; In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience; With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity VIDEO CONTENT CREATION AT ITS BEST: Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality; For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds; The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times; With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world THE BEST SONY EXPERIENCE: Choose from 40+ Sony native full frame lenses to unleash your creativity; Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses

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The Sony Alpha 7 IV camera is built for creators who want sharp photos, cinematic video and reliable performance in any setting. The 33-megapixel full-frame sensor works with Sony's Bionz XR processor to deliver rich detail and clean images, even in low light. Colours look natural and true-to-life, while creative modes let you shape the look to match your style. Real-time Tracking and Eye AF keep your subject sharp, whether it's a person, animal or bird. It follows movement smoothly, so you can focus on framing the shot. And with up to 10 fps continuous shooting, you won't miss the key moment.Good to know- The electronic viewfinder and vari-angle touchscreen make it easy to shoot from any angle- In-body image stabilisation helps reduce blur from handheld shots- Record 4K video at up to 60 fps for plenty of detail- Advanced colour profiles like S-Cinetone and S-Log3 give you more control when editing- Built-in livestreaming lets you broadcast in up to 4K without extra kit- WiFi, USB-C and Bluetooth make it simple to transfer images or back them up automatically- The included 28-70 mm f/3.5-5.6 OSS II lens is ideal for landscapes and portraits