Sony Alpha 7 IV Full Frame Mirrorless Camera ( 33MP, Real time autofocus, 10 fps, 4K60p, Vari angle touch screen, Large capacity Z battery ), Black

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Sony A7 Cmos Full Frame Reflex Camera. Unleash your creativity with the Sony α7 IV. This full-frame camera boasts a new 33MP Exmor R CMOS sensor and powerful BIONZ XR processor for exceptional image quality, stunning colour, and incredible detail. Experience advanced AI-powered Real-time Tracking autofocus, capturing subjects with precision. Shoot breathtaking 4K 60p movies with 10-bit 4:2:2 recording and explore versatile shooting modes. Enjoy enhanced connectivity, intuitive controls, and a robust feature set for both photography and videography. EU Plug. EU Plug.Features:Basic has never been this good:- Prepare to be inspired.The α7 IV´s true-to-life resolution and remarkable AI-powered autofocus complement a range of world-class features at the cutting edge of imaging technology.Photo of the Exmor R CMOS image sensor:- Newly developed 33MP full-frame back-illuminated CMOS image sensor.- Delivering outstanding performance and excellent image quality in both stills and movies, the α7 IV´s new 33.0 megapixel Exmor R™ CMOS image sensor provides high-speed readout, high sensitivity, low noise, and highly accurate colour reproduction.Flagship-level image processing with BIONZ XR:- The α7 IV uses the latest image processor to offer greatly enhanced performance, with improved image quality and colour reproduction.Fast processing speeds facilitate comfortable continuous shooting as well as responsive operation while performing data transfers.The new 33MP image sensor and processing engine raise the bar for image quality:- In addition to boasting a larger pixel count and higher resolution than the α7 III, the α7 IV and its powerful Exmor R sensor represent a significant evolution of Sony´s original image technology, for improvements that go beyond mere numbers.Experience new levels of colour gradation and detail rendering as well as soft, natural-looking human skin textures.Beautiful images with reduced noise:- Building on the capabilities of the back-illuminated image sensor, the BIONZ XR engine reveals even higher subjective resolution combined with exquisite detail and texture even in medium and high sensitivity ranges.Impressively low levels of noise are achieved throughout the standard range of ISO 100-51200 (expandable to ISO 50-204800 for stills and ISO 100-102400 for movies).Wide, 15-stop dynamic range:- Taking advantage of the camer´s full dynamic range of 15 stops, the α7 IV uses image data from the sensor´s 33.0 megapixels to render remarkably delicate detail in landscapes and scenery.This stunning image quality is based on Sony´s unrivalled experience at the front lines of both still-image and movie creation.Quickly set the visual mood with ten Creative Look presets:- A selection of ten Creative Look presets and eight parameters can quickly craft a mood for your still images, movies and live streams and since no post-editing is needed, you can share your vision immediately after shooting.10-bit HEIF still-image format for smooth gradations:- Along with conventional RAW and JPEG, you can choose the HEIF (High Efficiency Image File) format for still-image capture.Smooth 10-bit colour depth provides realistic reproduction of skies and portrait subjects where subtle, natural gradation is essential.Up to 5.5-step shutter-speed compensation from the in-body stabilization unit:- The α7 IV´s high-precision stabilization unit and gyro sensors work together with image-stabilization algorithms to achieve up to 5.5 steps of shutter-speed compensation, to maximize the high-resolution performance of the camer´s 33.0MP image sensor.Sony´s flash units coordinate with the camer´s face-detection system:- Sony´s latest flash units communicate fully with the α7 IV, leveraging its powerful face detection capabilities to adjust exposure to produce natural-looking skin tones.Precise white balance synchronization and P-TTL metering, at up to the 'Hi´ level of continuous-burst speeds, reliably expose even fast-moving subjects with quick lighting changes, for unmatched dependability and creative possibilities.External control of flash units:- For greater convenience during shoots, compatible flash and radio wireless commander units connected to the α7 IV can now be controlled directly from the camera interface.Fast Hybrid AF, evolved:- The Fast Hybrid AF system, combining phase-detection AF and contrast-detection AF, has evolved even further to achieve greater speed, accuracy and tracking performance.With Sony´s 4D FOCUS, a wide, dense AF area covers roughly 94% of the image area for both stills and movies with 759 phase-detection AF points.10-frame-per-second continuous shooting with fast buffer release:- Both the mechanical and electronic shutters allow you to shoot more than 800 frames at up to 10 fps with AF/AE tracking, thanks to the α7 IV´s high-capacity buffer memory, speedy BIONZ XR processor and improved memory-card writing speed.Sony´s smart AI-based Real-time Tracking:- Sony´s unique subject recognition algorithm uses colour, pattern (brightness), and subject distance (depth) data to rapidly process spatial information in real time.AI is used to detect and track the eyes and face of the subject (human, animal or bird) with extremely high precision.Just select the subject to track, then leave it to the camera.Keeping the targeted eye in focus so you can concentrate on composition:- The high speed of the latest image processing engine provides a significant boost to Real-time Eye AF performance, even when the subject is looking up, down, or sideways.It is also possible to use Touch Tracking to initiate Real-time Tracking of any subject in the frame, simultaneously initiating Real-time Eye AF if an eye is detected, simply by touching the screen.Fast, accurate focus for difficult animal shots:- By setting the camer´s subject detection type to ´´Animal´´ in advance, you can automatically detect and track an animal´s eyes, for greater success in both wildlife shots and photos and movies of your pets at home.Animal-eye detection has been improved, with reliable tracking and accurate focus even when the animal´s face is upside down.Bird-eye detection supported for both still shots and movies:- For the first time in the α series, bird-eye detection is available in movies as well as still shots.- simply preset the subject to ´´bird´´.The camer´s astonishing speed and precision allow automatic tracking of a specific bird, whether it´s perched somewhere or in flight, keeping the eye in steady focus despite any fast and unpredictable movements.4K 60p movies with smooth, natural-looking capture:- It is now possible to record movies at up to 4K 60p with full pixel readout and without binning, taking advantage of the α7 IV´s brand-new image sensor and wide dynamic range for smooth images of fast-moving subjects.7K oversampling for beautifully expressive, richly detailed images:- When recording 4K movies at up to 30p, full-frame 7K oversampling is possible, resulting in high-resolution, highly detailed 4K.Select the mode that best suits your purpose, and let the camera deliver.Next-level image quality with 10-bit 4:2:2 recording:- Make in-camera recordings with the amazing richness of 10-bit depth and 4:2:2 colour sampling, with either Long GOP or All-Intra frame encoding, for far greater flexibility in image grading, post-processing and compositing.All-Intra encoding supported in addition to Long GOP:- All-Intra recording encodes every frame independently, at bitrates of up to 600Mbps, capturing complex motion more accurately and allowing more efficient editing workflows.Superior quality and smaller file sizes with XAVC HS:- The XAVC HS recording format uses HEVC/H.265 encoding to achieve twice the compression efficiency of AVC/H.264 encoding, for superior image quality and smaller, space-saving file sizes.Support for S-Cinetone, Creative Look and S-Log3:- The S-Cinetone colour matrix, based on technology acquired through development of CineAlta cameras such as the VENICE, produces an impressive look with beautiful skin tones without post-editing.The Creative Look presets create other interesting visual moods in-camera, or you can use S-Log3 gamma to access the camer´s full dynamic range (15+ stops) for smoother post-production workflows.New Breathing Compensation:- The a7 IV leverages our parallel lens and camera development to provide innovative Focus Breathing Compensation, exclusively for Sony´s E-mount lenses.By minimizing the field-of-view shift that can occur, during movie shooting, when you rack focus with some lenses, you can achieve impressive results.- for new creative possibilities from a diverse range of Sony´s E-mount lenses.Focus Map to visualize depth of field:- Answering a request from professional creators, the brand-new Focus Map feature lets you easily visualize depth of field when you´re shooting.In use, focus (depth map) information is overlaid on a display of the live view in real time, so you can easily see which areas are in or out of focus.AF Assist supports focus transitions when using AF:- Inherited from the Cinema Line FX6, the AF Assist function smoothly switches between auto and manual focus.Rack focusing is possible by rotating the focus ring to switch into MF and shift focus to a different subject, with AF resumed when ring rotation stops.Focus fine-tuning for true creative freedom:- Fine-tuned focus features, also used in higher-end models like the α1 and the α7S III, enable creative movie options like rack focus, quick switches of AF target, and highly customizable subject tracking sensitivity.Reliable support for handheld movie shooting:- Active Mode stabilization for movie shooting is built on the camer´s highly accurate stabilization unit, gyro sensors and sophisticated algorithms.It precisely detects the required amount of compensation and applies stabilization, providing stable 4K movie shooting without compromising the α7 IV´s compact size and mobility.Beautiful imagery with better image stabi...

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Combined with the ultra-powerful Bionz XR processor, the new 3.3-megapixel full-frame, backlit Exmor R sensor guarantees even more exceptional image quality, combining high definition and low light image quality. Equipped with the latest technologies for focusing and real-time monitoring of the subject and the Eyes (humans, animals, or birds), the Alpha 7 IV allows you to precisely and effortlessly track your subject while taking the time to frame. With its new refined and ergonomic design, the Alpha 7 IV includes a new ultra-realistic 3.69 million dot electronic viewfinder, a 7.6 cm (3”) full-touch adjustable rear screen for a unique photo and video experience. For advanced users, the Alpha 7 IV can record internally in 4K, 60p, 4:2:2, 10-bit and integrates S-CINETONE/S-LOG 3 image profiles for cinematic rendering and easy post-production. The Alpha 7 IV allows live streaming in Full HD 60p, without an acquisition card, directly via USB-C, so you can stay connected with your audience. Image sensor - Aspect ratio: 3:2 The Alpha 7 IV sets the new benchmark for today's full-frame stills and video cameras by delivering even more exceptional image quality, combining 33-megapixel high definition, low-light image quality, Pro video at 4K 60p, optimal handling, a new simpler and more logical menu, quick sharing capabilities. With premium real-time autofocus for both stills and video. The Alpha 7 IV brings the power of Sony technology within reach of imaging enthusiasts, creators and professionals alike, becoming the ideal full-frame mirrorless camera. Note: The video recording start/stop function is assigned to the MOVIE button in the default settings. Even without changing the shooting mode in step 1, you can start movie shooting from still image shooting mode by pressing the MOVIE button

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Sony's a7 mirrorless camera is packed full of technology to help you capture your vision. Its updated processor and state-of-the-art sensor work together to improve image quality in photography and video. What we love - The 33 MP Full Frame sensor can capture more light thanks to back illumination - this gives your images more detail and better colour accuracy - This camera is powered by the flagship BIONZ XR processor - it's lightning fast to make sure your photos and videos are processed without slowing down the camera's performance - The updated sensor and processor bring amazing improvements to low-light performance - this means you can take beautiful images day and night - Sony's Real-time subject tracking and Eye Autofocus can keep humans, pets and birds in perfect focus, while you focus on the composition Good to know - Thanks to the 5-axis stabilization you can film smoother video, shoot longer focal lengths and capture longer exposures without blur - The 10-bit 4:2:2 gives you tons of flexibility in the editing room - you can play around with colours, light, and effects without degrading your footage - Capturing action will be super easy with 10 fps of continuous shooting with autofocus on - The vari-angle screen can twist and turn to suit the way you want to shoot, and you can just tap on your subject to focus - With dual media slots you can use two memory cards at the same time and keep shooting even if one fills up - The USB Type-C port supports Power Deliver for lighting fast charging - The camera is made of magnesium alloy which makes it robust and lightweight - great for outdoor shoots