Sony Alpha 7 IV Full Frame Mirrorless Camera ( 33MP, Real time autofocus, 10 fps, 4K60p, Vari angle touch screen, Large capacity Z battery ), Black

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Combined with the ultra-powerful Bionz XR processor, the new 3.3-megapixel full-frame, backlit Exmor R sensor guarantees even more exceptional image quality, combining high definition and low light image quality. Equipped with the latest technologies for focusing and real-time monitoring of the subject and the Eyes (humans, animals, or birds), the Alpha 7 IV allows you to precisely and effortlessly track your subject while taking the time to frame. With its new refined and ergonomic design, the Alpha 7 IV includes a new ultra-realistic 3.69 million dot electronic viewfinder, a 7.6 cm (3”) full-touch adjustable rear screen for a unique photo and video experience. For advanced users, the Alpha 7 IV can record internally in 4K, 60p, 4:2:2, 10-bit and integrates S-CINETONE/S-LOG 3 image profiles for cinematic rendering and easy post-production. The Alpha 7 IV allows live streaming in Full HD 60p, without an acquisition card, directly via USB-C, so you can stay connected with your audience. Image sensor - Aspect ratio: 3:2 The Alpha 7 IV sets the new benchmark for today's full-frame stills and video cameras by delivering even more exceptional image quality, combining 33-megapixel high definition, low-light image quality, Pro video at 4K 60p, optimal handling, a new simpler and more logical menu, quick sharing capabilities. With premium real-time autofocus for both stills and video. The Alpha 7 IV brings the power of Sony technology within reach of imaging enthusiasts, creators and professionals alike, becoming the ideal full-frame mirrorless camera. Note: The video recording start/stop function is assigned to the MOVIE button in the default settings. Even without changing the shooting mode in step 1, you can start movie shooting from still image shooting mode by pressing the MOVIE button

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Sony's a7 mirrorless camera is packed full of technology to help you capture your vision. Its updated processor and state-of-the-art sensor work together to improve image quality in photography and video. What we love - The 33 MP Full Frame sensor can capture more light thanks to back illumination - this gives your images more detail and better colour accuracy - This camera is powered by the flagship BIONZ XR processor - it's lightning fast to make sure your photos and videos are processed without slowing down the camera's performance - The updated sensor and processor bring amazing improvements to low-light performance - this means you can take beautiful images day and night - Sony's Real-time subject tracking and Eye Autofocus can keep humans, pets and birds in perfect focus, while you focus on the composition Good to know - Thanks to the 5-axis stabilization you can film smoother video, shoot longer focal lengths and capture longer exposures without blur - The 10-bit 4:2:2 gives you tons of flexibility in the editing room - you can play around with colours, light, and effects without degrading your footage - Capturing action will be super easy with 10 fps of continuous shooting with autofocus on - The vari-angle screen can twist and turn to suit the way you want to shoot, and you can just tap on your subject to focus - With dual media slots you can use two memory cards at the same time and keep shooting even if one fills up - The USB Type-C port supports Power Deliver for lighting fast charging - The camera is made of magnesium alloy which makes it robust and lightweight - great for outdoor shoots