Sony Alpha 7 IV Full Frame Mirrorless Camera with 28 70 mm F3.5 5.6 Kit Lens ( 33MP, Real time autofocus, 10 fps, 4K60p, Vari angle touch screen, Large capacity Z battery ), Black
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Description
The Sony Alpha 7 IV Full-Frame Hybrid Camera is a cutting-edge imaging device designed for photographers, filmmakers, and content creators seeking exceptional image quality and versatility in their work. With its advanced features and refined design, this camera combines high performance with user-friendly controls, making it an invaluable tool for capturing stunning visuals.
Breathtaking Image Quality
At the core of the Alpha 7 IV is a 33 MP full-frame Exmor R back-illuminated sensor that excels in delivering professional image quality, even in low light conditions. Coupled with the robust Bionz XR processor, this camera ensures outstanding performance, enhancing colour accuracy and detail. Sonic's latest colour science and creative shooting modes allow you to shoot vivid, lifelike images that reflect your personal style.
Best Autofocus Performance Yet
The Alpha 7 IV showcases Sony's latest Real-time Tracking and Eye Autofocus (AF) technology, which can seamlessly track human, animal, and bird subjects while you shoot photos or record videos. With a continuous shooting speed of up to 10 frames per second and rapid buffer clearance, you can effortlessly capture the perfect moment in dynamic scenes.
Unique Shooting Experience
Crafted with a refined design, the Alpha 7 IV features a sharp 3.69M dot electronic viewfinder and a versatile 3-inch vari-angle touchscreen monitor. The camera’s 5-axis In-Body Image Stabilisation (IBIS) system ensures stable shots and smooth video capture, allowing you to shoot comfortably in various situations. The intuitive touch-capable menu system, dedicated Photo/Video/SandQ dial, and dual card slots enable smooth transitions between photography and videography, encouraging creative exploration.
Video Content Creation at Its Best
When it comes to video recording, the Alpha 7 IV excels with capabilities of shooting in 4K at up to 60p using full pixel readout with no binning for superior quality. For advanced users, it supports 4:2:2 10-bit recording and incorporates S-CINETONE and S-LOG 3 picture profiles, allowing for a cinematic feel and simplified editing. With sophisticated autofocus technology, you can easily track the eyes of moving subjects, ensuring exceptional focus throughout your recording.
Always Connected
Stay connected with your audience by livestreaming in up to 4K15p or Full HD 60p without needing a capture card. With USB-C gen 3.2 compatibility, a fast Wi-Fi chip, and automatic Bluetooth image backup, sharing your images and videos has never been easier.
The Sony Alpha 7 IV Full-Frame Hybrid Camera is designed for those who demand the best in performance and versatility, making it a perfect addition to any photography or videography toolkit.
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Description
The Sony Alpha 7 IV Full-Frame Hybrid Camera is a cutting-edge imaging device designed for photographers, filmmakers, and content creators seeking exceptional image quality and versatility in their work. With its advanced features and refined design, this camera combines high performance with user-friendly controls, making it an invaluable tool for capturing stunning visuals.
Breathtaking Image Quality
At the core of the Alpha 7 IV is a 33 MP full-frame Exmor R back-illuminated sensor that excels in delivering professional image quality, even in low light conditions. Coupled with the robust Bionz XR processor, this camera ensures outstanding performance, enhancing colour accuracy and detail. Sonic's latest colour science and creative shooting modes allow you to shoot vivid, lifelike images that reflect your personal style.
Best Autofocus Performance Yet
The Alpha 7 IV showcases Sony's latest Real-time Tracking and Eye Autofocus (AF) technology, which can seamlessly track human, animal, and bird subjects while you shoot photos or record videos. With a continuous shooting speed of up to 10 frames per second and rapid buffer clearance, you can effortlessly capture the perfect moment in dynamic scenes.
Unique Shooting Experience
Crafted with a refined design, the Alpha 7 IV features a sharp 3.69M dot electronic viewfinder and a versatile 3-inch vari-angle touchscreen monitor. The camera’s 5-axis In-Body Image Stabilisation (IBIS) system ensures stable shots and smooth video capture, allowing you to shoot comfortably in various situations. The intuitive touch-capable menu system, dedicated Photo/Video/SandQ dial, and dual card slots enable smooth transitions between photography and videography, encouraging creative exploration.
Video Content Creation at Its Best
When it comes to video recording, the Alpha 7 IV excels with capabilities of shooting in 4K at up to 60p using full pixel readout with no binning for superior quality. For advanced users, it supports 4:2:2 10-bit recording and incorporates S-CINETONE and S-LOG 3 picture profiles, allowing for a cinematic feel and simplified editing. With sophisticated autofocus technology, you can easily track the eyes of moving subjects, ensuring exceptional focus throughout your recording.
Always Connected
Stay connected with your audience by livestreaming in up to 4K15p or Full HD 60p without needing a capture card. With USB-C gen 3.2 compatibility, a fast Wi-Fi chip, and automatic Bluetooth image backup, sharing your images and videos has never been easier.
The Sony Alpha 7 IV Full-Frame Hybrid Camera is designed for those who demand the best in performance and versatility, making it a perfect addition to any photography or videography toolkit.
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