Sony Alpha 7 IV Full Frame Mirrorless Camera with 28 70 mm F3.5 5.6 Kit Lens ( 33MP, Real time autofocus, 10 fps, 4K60p, Vari angle touch screen, Large capacity Z battery ), Black

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BREATHTAKING IMAGE QUALITY: The 33 MP full frame Exmor R back-illuminated sensor paired with new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all. Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style. BEST AUTOFOCUS PERFORMANCE YET: Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you. UNIQUE SHOOTING EXPERIENCE: With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch capable menu system, a dedicated Photo/Video/SandQ dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity. VIDEO CONTENT CREATION AT ITS BEST : Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions. YOUR CONTENT, ALWAYS CONNECTED: The Alpha 7 IV has livestreaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world.

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Sony's a7 mirrorless camera is packed full of technology to help you capture your vision. Its updated processor and state-of-the-art sensor work together to improve image quality in photography and video. What we love - The 33 MP Full Frame sensor can capture more light thanks to back illumination - this gives your images more detail and better colour accuracy - This camera is powered by the flagship BIONZ XR processor - it's lightning fast to make sure your photos and videos are processed without slowing down the camera's performance - The updated sensor and processor bring amazing improvements to low-light performance - this means you can take beautiful images day and night - Sony's Real-time subject tracking and Eye Autofocus can keep humans, pets and birds in perfect focus, while you focus on the composition Good to know - The camera comes with a versatile 28-70 mm zoom lens, which is great for everyday use - Thanks to the 5-axis stabilization you can film smoother video, shoot longer focal lengths and capture longer exposures without blur - The 10-bit 4:2:2 gives you tons of flexibility in the editing room - you can play around with colours, light, and effects without degrading your footage - Capturing action will be super easy with 10 fps of continuous shooting with autofocus on - The vari-angle screen can twist and turn to suit the way you want to shoot, and you can just tap on your subject to focus - With dual media slots you can use two memory cards at the same time and keep shooting even if one fills up - The USB Type-C port supports Power Deliver for lighting fast charging - The camera is made of magnesium alloy which makes it robust and lightweight - great for outdoor shoots